GRTUK News Detail

Peer-to-Peer Fundraising

Peer-to-peer fundraising is perfect for all types of event fundraising! Common ideas include walkathons, bikeathons, or fun runs. P2P fundraising encourages donors.

What is Peer-to-Peer Fundraising?

Peer to Peer Fundraising is a social/team/personal fundraising method in which your supporters fundraise on your behalf. Your Nonprofit Organization can utilize Peer to Peer Fundraising to increase awareness of an event (like bikeathons & walkathons), get supporters involved with your mission, and raise more money!

How does peer-to-peer fundraising work?

The overall process involves the following steps:

  1. The nonprofit determines its goal and sets up its main campaign page using a peer-to-peer fundraising platform.
  2. The nonprofit recruits volunteer fundraisers to set up their own individual campaign pages.
  3. The nonprofit provides the volunteer fundraisers with resources to use while promoting their pages.
  4. The volunteer fundraisers share their individual campaign pages on a variety of platforms.
  5. The nonprofit track the campaign’s progress and offers continued support to the volunteer fundraisers.